Tool/cookiesWhat does it process?For what purpose?
Google Analytics trackingTraffic information and visitor interactions on websites, visitor retention, what devices they used when visiting, geographic location, user operating system, internet connection provider, and more.Web site optimization, evaluation of visitor resource efficiency, optimization of marketing activities, evaluation of website performance, segmentation of visitors.
google analytics remarketing publicsTraffic information and visitor interactions on websites, visitor retention, what devices they used when visiting, geographic location, user operating system, internet connection provider, and more.Visitor segmentation, re-engagement using the Google AdWords platform.
Google AdWords remarketing pixelTraffic information and visitor interactions on websites.Remarketing campaigns in AdWords.
Facebook like/share buttonsTraffic information and visitor interactions on websites, visitor retention, what devices they used when visiting, geographic location, user operating system, internet connection provider, and more.Allows likes and shares on FB Visitor Visitor, Optimizing FB Campaigns.
Facebook remarketing pixelPurchase Orders Data, Customer Purchase or In-Cart, Purchase Rate, LTV, Discount Use, Shipping and Payment Choices, Website Traffic and Visitor Interaction Data, Visitor Retention, What Appliance Used to Visit , geographic location, user’s operating system, internet connection provider, and more.Optimizing and evaluating FB campaigns, remarketing campaigns.
Heuréka
Badge certified shop – verified by customersShop rating at Heureka.sk, optimization of Heureka campaigns
Mailchimp – write to the newsletterE-mailEmail campaigns
Tracking script (remarketing DoubleClick)Traffic information and visitor interactions on websites, visits retention, what devices they used when visiting, geographic location, user operating system, internet connection provider, products viewed, cart products, purchased products, and more.Remarketing campaigns in DoubleClick and on directly purchased media.